Cologne: 05.–09.10.2019

#anuga

Anuga Trend Zone

Anuga Trend Zone presented by Innova Market Insights

In the Anuga Trend Zone, the Innova Market Insights team of experts will present insightful and cutting-edge research results of the development of the food and beverage industry.

In addition, the latest consumer trends are presented in short keynote speeches by our knowledge partners Innova Market Insights and Euromonitor International. In this context, insights are given in the areas of packaging, technology and flavour drivers. To illustrate the findings more than 200 innovative products and new packaging ideas from around the world are presented.

You will find the Anuga Trend Zone for the first time at Anuga 2019 as part of the Boulevard of Inspiration on the North Boulevard in front of Hall 8.

Daily programme:

11:00 a.m.: Top 10 Trends 2019

Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences.

Brands are responding by creating more engaging experiences, drawing on aspects like sensory delivery, storytelling and tastes from other cultures. The desire of consumers to gain knowledge of other cultures has contributed to a 17% average annual growth in new food and beverage launches tracked with a "discovery" claim (CAGR, Global, 2014-2018).

“Discovery: The Adventurous Consumer” leads the list of Innova Market Insights' Top Ten Trends for 2019. Learn about this trend and other food and beverage drivers including: “The Plant Kingdom”; “Green Appeal”; and “Snacking: The Definitive Occasion.”

Innova Market Insights will take you on a learning experience and present you with the latest product innovations and trends from around the world.

12:00 p.m.: Preparing for a plant-based future

The plant-based market shows no signs of slowing down. Companies and brands are greening up their portfolios to attract the mainstream consumer. For many, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, rather than adopting an all-or-nothing way of eating.

1:00 p.m.: Top 10 Trends 2019

Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences.

Brands are responding by creating more engaging experiences, drawing on aspects like sensory delivery, storytelling and tastes from other cultures. The desire of consumers to gain knowledge of other cultures has contributed to a 17% average annual growth in new food and beverage launches tracked with a "discovery" claim (CAGR, Global, 2014-2018).

“Discovery: The Adventurous Consumer” leads the list of Innova Market Insights' Top Ten Trends for 2019. Learn about this trend and other food and beverage drivers including: “The Plant Kingdom”; “Green Appeal”; and “Snacking: The Definitive Occasion.”

Innova Market Insights will take you on a learning experience and present you with the latest product innovations and trends from around the world.

2:00 p.m.: Disrupted or distracted? Understanding insurgent brands and new business models in food

The world’s biggest food brands are under siege from an army of insurgents that came alive, seemingly from nowhere. Committed to fulfilling an unmet need and aided by technology and the unprecedented rise of social media, small, nimble brands are rewriting the growth playbook, challenging the industry status quo. Food and Nutrition consultant Maria Mascaraque will provide a framework through which to evaluate disruption in foods and present some of the contemporary insurgent brands and business models that help them succeed.

3:00: p.m.: Holistic Health through the ages

Nutrition that supports both physical and emotional well-being is thriving. Individuals are looking for ways to better manage health in a more holistic way which considers not just the body but the mind and emotional welfare. Generational lenses on health can help you find new opportunities.

4:00 p.m.: Megatrends in global food

Euromonitor’s global megatrend analysis cuts through the noise and boils down niche opportunities into eight key streams. The analysis helps companies understand the most important market trends that they should be focused on for the future of their business. Food and Nutrition consultant David Ingemar Hedin offers an introduction loaded with examples of megatrend impact in foods to enable you to assess your future impact and proactively build relevant forward-thinking strategies.

5:00 p.m.: Top 10 Trends 2019

Consumers are moving out of their comfort zones to explore bolder flavors and multisensory food experiences.

Brands are responding by creating more engaging experiences, drawing on aspects like sensory delivery, storytelling and tastes from other cultures. The desire of consumers to gain knowledge of other cultures has contributed to a 17% average annual growth in new food and beverage launches tracked with a "discovery" claim (CAGR, Global, 2014-2018).

“Discovery: The Adventurous Consumer” leads the list of Innova Market Insights' Top Ten Trends for 2019. Learn about this trend and other food and beverage drivers including: “The Plant Kingdom”; “Green Appeal”; and “Snacking: The Definitive Occasion.”

Innova Market Insights will take you on a learning experience and present you with the latest product innovations and trends from around the world.

Don´t miss and register now!

Pre-registration White Paper „Evolving Trends in Food and Nutrition“

Euromonitor International partners with Anuga this year to provide an exclusive report looking at evolving trends in food and nutrition around the world.

Pre-register to receive a copy on 07 October of the report here.

Pre-registration of the report
Knowledge Partner
Innova Market Insights at Anuga

Innova Market Insights

Innova Market Insights is a leading market research company, specializing in knowledge and insights for the food and beverage industry. Our unique and powerful Innova Database is used by leading companies in food ingredients and manufacturing for future success in the dynamic FMCG industry.

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Euromonitor International at Anuga

Euromonitor International

Euromonitor International is a global market research company providing strategic intelligence on industries, companies, economies and consumers around the world. Comprehensive international coverage and insights across consumer goods, business-to-business and service industries make our research an essential resource for businesses of all sizes.

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Anuga taste Innovation Show

Are you interested in the latest top product innovations? Then visit the Anuga taste Innovation Show!

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Hanna Helmhold

Contact

Hanna Helmhold
Event Manager
Tel. +49 221 821-3542
Write an e-mail